Thursday, December 10, 2009

Green Pharma Reps?

I'm not exactly sure how I feel about this release that was sent to me. Also unscores how most pharma companies use "fashion forward" Barbie and Ken dolls (former cheerleaders are a big group they recruit) instead of biomed majors (as they used to--a friend of mine was a rep 20 years ago):

Green Fertility

Ms. Marie Lee Blogger

FOR IMMEDIATE RELEASE

High resolution photography available on request. In studio visits available upon request. Onsite interviews and photo opportunities are available at Redhanded’s Studios or at the GoGreen Expo in NYC this spring.

Contact: Aaron Turney (919) 324-5240 or email flydesigns@redhandedbags.com or hit reply to this email.

Pharm giant sales force goes green with high fashion handbags

Raleigh NC-based fashion designers Aaron Turney and Tracy Russomano are used to working with fashion conscious women. But this year, they devoted their special talents efforts to addressing the special needs of a unique group of highly specialized handbag users – pharmaceutical sales reps.

GlaxoSmithKline asked them to design an environmentally friendly work bag specifically for their pharmaceutical sales reps to use on the job.